I’m PARK Hyeong-joon, President of the Tourism Promotion Organization for Asia Pacific Cities (TPO) and the Mayor of Busan Metropolitan City.
I’d like to wholeheartedly welcome all participants to the 10th General Assembly of the TPO, being held in the city of Medan, North Sumatra, Indonesia.
The TPO was established in a bid to foster a network among governments, the private sector and academia to promote mutual cooperation and exchanges, as well as reinvigorate the tourism industry of the Asia-Pacific region. Since its inception in 2002, the organization has actively carried out diverse cooperative projects, from supporting exchanges among member cities, promoting tourism resources, developing tourism projects to nurturing talent over the past 2 decades.
The COVID-19 pandemic has cast a long shadow across the world for the past 2 years. As such, the tourism industry is living through a massive shift due to an uncertain global environment, which includes the worst droughts and heat waves in the last 500 years in Europe, lingering wars, and the digital transformation.
In this post-COVID era, enhancing the capabilities of each TPO member city is more important than ever before in order to create synergy by combining the strengths and competitiveness of each member city, as well as promoting our collective tourism industry. To this end, this year the TPO has set out its theme for the General Assembly as the “Rebuilding Tourism and Digital Promotion”.
I indeed hope this General Assembly will become a platform to share insights on the common challenges that lay before us and continue the pursuit of developing a sustainable tourism industry. As well, on the occasion of this event, it is my hope to see mutual cooperation further expand.
Last but not least, I’d like to extend my deepest gratitude to the TPO Secretary General, the North Sumatra Provincial Government, and all the staff for successfully organizing this General Assembly.
I wish you all the best of luck.