세션 발표자료
City Branding and Tourism
Professor Kaye Chon
Dean and Chair Professor Walter Kwok Foundation Professor in International Hospitality Management School of Hotel and Tourism Management The Hong Kong Polytechnic University
Keynote Speaker 1
Topic 1. City Branding –
Being Attractive and Standing Out
Prof. Glenn McCartney MBE
Associate Professor in International Integrated Resort Management University of Macau
Keynote Speaker 2
Topic 2.
Tourism and City Branding in Japan
Mr. Hiroshi Nakane
JTB Tourism Research & Consulting Co.